Privacy Policy

Last updated: July 2, 2026

This Privacy Policy explains how Solto (“Solto,” “we,” “us”) collects, uses, and shares information when you use our platform, websites, and services (the “Services”). By using the Services, you agree to this Policy.

1. Information we collect

Information you provide: name, email, phone number, business and real-estate license details, payment information, and any content you add (contacts, documents, messages).
Information collected automatically: device, browser, IP address, and usage data via cookies and similar technologies.
Information from third parties: payment processors, messaging carriers, and listing/MLS sources used to provide the Services.

2. How we use information

To provide, operate, secure, and improve the Services;
To process payments and manage your subscription or brokerage membership;
To send account, transactional, and (where you opt in) marketing communications;
To provide support and respond to your requests;
To comply with legal obligations and enforce our Terms.

3. How we share information

We share information only as needed to run the Services: with service providers (e.g., hosting, payment processing, email/SMS delivery) who act on our behalf under confidentiality obligations; with your brokerage where you are a member; when required by law or to protect rights and safety; and in connection with a business transfer. We do not sell your personal information.

4. SMS / text messaging

If you provide a mobile number and opt in, we and (where you are a brokerage member) your brokerage may send you SMS messages related to your account and, if you consent, marketing. Message frequency varies; message and data rates may apply. Reply STOP to opt out or HELP for help. Mobile opt-in data and consent are not shared with third parties or affiliates for their own marketing purposes. If you use the Services to text your own clients, you are the sender responsible for consent and compliance.

5. Cookies

We use cookies and similar technologies to keep you signed in, remember preferences, and understand usage. You can control cookies through your browser settings; some features may not work without them.

6. Data retention

We retain information for as long as your account is active and as needed to provide the Services, comply with legal and record-keeping obligations (including real-estate transaction records), resolve disputes, and enforce agreements. You may request deletion as described below, subject to those obligations.

7. Security

We use reasonable administrative, technical, and physical safeguards to protect information. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

8. Your choices & rights

You may access or update your account information, opt out of marketing email (unsubscribe link) and texts (reply STOP), and request access to or deletion of your personal information by contacting us. Depending on your location, you may have additional rights under applicable privacy laws; we will honor those rights as required.

9. Children

The Services are not directed to children under 18, and we do not knowingly collect their information.

10. Changes to this Policy

We may update this Policy from time to time. Changes will be posted here with a new “Last updated” date.

11. Contact

Questions or requests? Email support@gosolto.com.